Not tips. Arguments, about onboarding, approvals, publishing and reporting, from a team running social for 2,000 active clients today.
Onboarding is the most repeated process in your agency and the least examined. Here is why every new client costs you a day you never bill, and how to make client fifteen set up exactly like client two.
Every account you ask a client to create is a tax on the approval you actually need. The fix is not a better onboarding email.
Most tools are schedulers with an approve button bolted on. That ordering is the reason you build the same calendar twice.
Reporting gets treated as admin. It is the single most important renewal artefact you produce, and most agencies send it late, thin, or not at all.
Client collaboration, perfected. The busywork, automated. Publishing that never fails and reporting that renews the retainer.