Manifesto

Social media work deserves better software.

Why we are building Ovia, written from inside the agency that runs on it every day.

Most software for this work stops at scheduling. A calendar, a queue, a publish button, and then it hands you back to seven other tabs to actually run the business.

We've felt every gap that creates. 2,000+ active clients. 200+ team members. Hundreds of thousands of posts shipped. Every client annoyance, every team frustration, every leak, we've lived it at a volume most agencies will never see, which is why we know what actually matters.

We know the feeling of rescheduling 20 posts because a client misses a time-sensitive approval. When margins quietly shrink under endless revision cycles, out-of-scope tweaks, round four, round five. When a client gets busy and the calendar stalls, or their socials disconnect mid-week and posts silently fail. When intake forms sit half-finished and the work can't begin. When an account manager juggles a dozen clients across four content calendars and misses a deadline because the context lives somewhere else. When a closed deal still needs a proposal, an invoice, and three follow-ups before any money moves.

So we built each fix into the platform. Auto-approve windows, so a busy client doesn't stall the calendar. Reminder sequences for reviews, intake, and connecting socials. AI-assisted retries when publishing fails. Triggered upsell prompts when a client hits a usage threshold. A team view where every member sees their clients, deadlines, and context in one place. And a productized checkout, pick a plan, pay, start, instead of the proposal-and-invoice dance of a dinosaur agency.

This is the all-in-one platform we run our own agency on, every day. Profits went up. Churn went down. Our team got happier. Our clients got happier.

Signed the ovia team
§ 01 · What we believe

Six things we do differently.

Not positioning. Every one is a decision you can see in the product, and most of the tools you have tried decided the other way.

01

Approval is the product, not a feature.

Every other tool is a scheduler that had an approve button added later, and you can feel it: you build the calendar, then ask permission, then rebuild the calendar. We inverted it. Nothing schedules until it is approved, and the moment it is, it places itself.

Schedule, then askApprove, then schedule
02

Your client should never get a login.

The approval you need is a ten-second decision. Putting a signup form in front of it costs you a week, every week. Clients open a link on your domain and approve from a phone, and we still record who signed off, on which version, when.

Another account to createOne link, no password
03

You are the brand. We are invisible.

Your portal runs on your domain, with your logo, your colours and your sending address. Reports and reminders arrive from you. If a client ever learns our name, it should be because you told them.

Powered by someone elseYour domain, your brand
04

Pay per client. Never per seat.

Per-seat pricing taxes you for collaborating. It is why agencies share logins and leave stakeholders out of the loop. Seats are unlimited and free here, for your team and your clients both. One number per active client, and it falls as you grow.

Per-seat sprawlPer client, flat
05

AI does the busywork. It never does the work.

It picks the slot, formats the caption per network, generates the thumbnail and the title. It does not write your posts and it does not have taste. The judgement your client is paying for is the part we will not automate.

“AI strategist”AI assistant
06

Nothing should ever need exporting.

Every gap between two tools is where the wrong cut goes live and the month goes late. Planning, review, approval, publishing and reporting all run against the same records. There is no download step, because a download step is a place to make a mistake.

Five tools, held togetherOne place, end to end
§ 02 · What we're aiming to do

One platform for the entire agency.

Every part of running an agency, from the moment a client signs to the day they renew, stitched into one connected system.

Live today

Boards, approvals and publishing.

A workspace per client, with boards inside it: five views over the same posts, pin-point annotations, time-coded video comments, scoped revision rounds and locked sign-off. Approved work schedules itself to Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest and Google Business Profile.

Live today

The client portal, under your brand.

Your domain, your logo, your colours, your sending address. Clients review and approve without an account, and every approval is recorded against a name and a version.

Live today

Analytics and monthly reports.

Cross-channel metrics pulled from every network we publish to, assembled into white-labelled reports that send on your schedule and stay live in the portal.

In active build

Checkout and services.

Stripe-native checkout, recurring billing and signed contracts, plus the service catalog that powers them. One link takes a prospect from proposal to a paying workspace.

Q3 – Q4 2026

Intake, ads, messaging and files.

Structured intake routed straight into the workspace. Approved creative pushed into the Meta ad account. Client chat threaded by post. A real file system for deliverables and brand assets.

Q1 2027 →

Automations, and the rest of the stack.

A visual rule-builder on top of the API. After that, whatever still lives in a Google Doc: pitch decks, contracts, freelancer management, referrals.

§ 03 · Where this comes from

We built it for ourselves.

We have been running this agency for years, through every platform shift, every content trend, every change in what clients expect. The opinions on this page weren't theorized in a strategy session, they were earned, one cycle at a time, by people who go home at 7pm and answer a client message at 11.

For years, we tried to be a software-free agency. We weren't trying to build a product. We were trying to survive our own scale. So we layered tools. We integrated them. We hired people whose only job was to keep them in sync. The seams still leaked, every single week.

So we built ovia to fit the shape of an agency, not the shape of a feature catalog. Our roadmap is our own ticket queue. If our coordinators are frustrated on a Tuesday, it's fixed by Friday. If a client is confused, the UI changes that week. There is no abstraction between the people running the agency and the people building the product, they're the same people.

Most software is built by founders studying a market. ovia is built by operators who go home and use what they shipped that morning. That's the only thing that makes a platform actually feel right.

All-in-one
Platform, end to end
200+
Team members
2000+
Active clients
$0
Outside funding

If any of this resonated, the platform is for you.

You don't have to take a manifesto's word for it. Every belief on this page is wired into the product. Try it free for 14 days, every feature, every workspace, every workflow. You'll feel the difference inside a week.

Signed
the ovia team